I get the impression that there are a lot of small business owners following me who really love the idea of using a brand coach, but there’s always something holding them back from making that leap, investing in themselves and their business.
So I want to try and address some of the most common concerns that I hear that prevent you from hitting that Message button and making an inquiry.
What does a brand coach actually do?
While some business coaches focus on mindset, because my background is in marketing I am more about the practical steps you need to take in order to grow.
I have a three-tiered framework:
- First, we build solid foundations of great branding and a clear target audience.
- Then we build the marketing strategy on top of that which includes social media, websites, events, media coverage, PR, reviews, and everything else you can think of.
- And then the top tier of my strategy is about analysis; so deciding how we’re going to measure our success so we can keep making that marketing strategy more effective and more efficient.
The way I work is that I empower you with the tools, knowledge and confidence to grow your business yourself, so you’ll have a strategy document you can work from and then you go away and implement it.
You never have to hear from me again, although a majority of my clients do opt for ongoing support, whether that’s a brief monthly or quarterly check in or just like an annual review, which brings back that focus and energy, and keeps your momentum going.
Is my business big enough / important enough / established enough for coaching?
I can categorically say the answer to this is always “yes.” I work with loads of brands who are yet to launch, in fact that’s actually the best time to seek out coaching because we can build those solid foundations from scratch, and we can make sure the building of the website and the designing of the logo and things like that are adhering to our brand strategy.
But do you know who never asks me this question? Men. It is only women entrepreneurs who have this idea that their “small business” is not a real business, and that’s it’s only ever going to remain “small.”
That’s why one of the first things we do is we stop calling your shop or your event or your blog a “small business,” and we start calling it “a brand.”
I can say with experience, that quite often, maybe most often, the thing that is between your brand and that growth you want to see is investment.
It’s very unlikely your business can grow well without financial investment, but also an investment of your time, and of confidence and belief in yourself, that you can do this and your business deserves to be out there in the Big Leagues.
If you think of your business like a little seedling plant; a sprinkle of water every now and then might keep it alive, but if you want to see it genuinely thrive it needs bask in the sunshine and have a generous daily watering and maybe splash out on plant food and maybe even let the bees come in and do their thing and before you know it you’ve got a whole fucking garden.
Will it be worth it for my business?
You will notice that I don’t fixate on making money when it comes to selling my coaching, and there’s a few reasons for that, one of them being that I believe businesses should have other goals than purely financial.
If your business just exists to make money, I’m not the brand coach for you. If your business exists because you have a burning passion for handmade toys or cruelty-free cosmetics or body positive swimwear or sustainable coffee or even just delicious burgers or uniquely decorated wedding cakes, I will help you to fulfill those goals that are driven by your values, as well as working towards making enough money to live comfortably, provide for your family, reinvest in your business, etc.
But fundamentally, a values-driven business is about more than pound notes. It’s going to cost you more to create clothes that are size inclusive, it’s going to cost you more to get plastic free packaging, it’s going to cost you more to use organic fabrics, to source local suppliers, to seek out diverse performers.
You know deep down that value for your business isn’t just about profit.
Another reason that I don’t sell my coaching based on how much money you’ll make is that the businesses and industries I work with are all so different.
I’m never going to be one of those brand coaches who will carelessly guarantee you a six figure income within a year.
I have worked with housing developers who make the investment back 100 times over when they sell the first house off the back of my strategy, but if you sell birthday cards, it’s going to take a little longer.
If you are an established business of 5 years with thousands of followers, you’re going to be making profit with my strategy more quickly than if we’re doing a brand launch and that strategy involves further investment in website designers, logo designers, packaging, etc.
I don’t make empty guarantees but I really, strongly believe that every single one of my clients is making more money with my strategy that they would’ve without it.
And I’m very proud to say that 100% of my clients Strongly Agree that my coaching represented good value for money for them.
And equally importantly for me, 100% also Strongly Agree they are more confident running their business after my coaching, and that their business has more focus and runs more efficiently.
Can I afford it? How much does it cost?
Well, my services personally start from £125. That is the Monthly Pep Talk package where we chat on Skype for an hour, bounce ideas around, make a plan of action for the following month and I tell you what a great job you’re doing and you go away feeling super pumped and focused.
My most popular service is the Level Up package, which starts from £250 and that’s where we have a chat to figure out what your business is about, who your customers are, the strengths and weaknesses of your current operation and then I create for you a bespoke One Year Growth Plan for your business.
A lot of clients choose to follow that up with the Monthly or Quarterly check in option, but some don’t, some just take that One Year Strategy and run with it.
Everyone without fail goes away feeling so much more confident and focused and they know exactly what they’re trying to achieve and how they’re going to get there, and it makes me so happy to see it.
I can’t quantify to you, the amount of your time, energy and money that will saved from having a strategy rather than running your business by the seat of your pants.
I hope that answers most of your concerns, if you’ve got any more questions, please pop them in the comments below and I’ll answer them as soon as possible.